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File Types We Recommend
Adobe Illustrator AI with fonts outlined & images embedded (CS5 or lower) Adobe Illustrator EPS with fonts outlined & images embedded (CS5 or lower) Acrobat PDF (flattened) Tiff (with zip compression)
Adobe Photoshop (flattened, CS5 or lower) JPG with maximum quality Any rasterized/bitmapped 300dpi file Acrobat PDF (unflattened)
Convert fonts to outlines when possible. By converting fonts to outlines in programs like Illustrator and FreeHand, you will avoid having to send fonts with your files. When fonts are outlined, the text becomes a vector shape and will look no different than its original state.
All of our products are printed in CMYK. If files are submitted in RGB, color shifting will take place. Please let us know if you have PMS colors to match. Please save color images to CMYK. Color & Grayscale images: 300 to 400 dpi to 100%.
Unlike a raster image (jpeg, tiff, png, etc.), vector art (EPS, AI, sometimes PDF) uses geometric primitives like points, lines, and shapes, to create art that is clean and can be scaled infinitely, without any loss in quality. For large format printing, a vector logo and artwork are preferred so that all of the edges of the artwork appear clean and crystal clear when printed at full size. Recreating an agency logo in vector can be done for a fee. Please ask us for more details.
Where to obtain a vector file? A vector file can almost always be acquired from the department that produces your agency’s communication / marketing materials, or from the designer that created the logo. Vector art (otherwise known as “lines and curves” or “outlines”) is usually saved as an Adobe Illustrator (AI), EPS or PDF* file. Please note that not all of these files will open on your computer if you do not have the proper programs. Sometimes they are in a file with a number of different formats to assist in other ways. If you are unsure of the content of a file, you can always send it to us to verify.
*Not all PDF files are created equal - - resaving a raster image file to a PDF does not convert it to vector. The only way to know for sure if a PDF art file is vector, is to open it in a vector illustration program.
Vector vs. Raster
We can work with many different file types.
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custom banners for the minneapolis, st paul and greater minnesota area since 1988