"Although less common than horizontal banners, vertically hung banners offer a whole creative marketing opportunity of their own. They are a perfect way to fill narrow, otherwise unusable wall space, and can be hung from high-set ceilings where horizontal banners could go unseen. Marketing specialists who want to create a “cascading” text style in their banner could do so more effectively with vertical banners, and their layout may be more suited to elongated brand logos or pictures. If your business is considering new ways to place their vertical hanging banners, consider locations like between wall racks, behind the check-out, and window displays. Lastly, don’t forget outdoor uses such as between light posts, along walls and fences, and outdoor thresholds."
Designing your banner text and graphics FIRST will allow you to have a better idea of how elements of your banner should be laid out, which can make choosing a banner shape even easier. Whether you do it yourself, or have one of our professional graphic designers lay out your banner content for you, it's imperative to have an idea of what content will be on your banner before deciding what design to use for your banner.
Their benefits and common applications
We've all driven downtown in our local metropolitan area and seen dozens of advertising banners of all shapes and sizes. With so many options, it can be hard to decide. Today we are going to talk about one very common shape of banner: The Vertical Banner!
How do I decide what kind of banner to use?
Indoor or Outdoor
Where your banner will be located will affect it's optimal materials, shape, and visuals. Outdoor, vertical banners will require a weather resistant material like mesh. You won't need to use a mesh banner indoors as they are made to be windproof. Vinyl or canvas banners are perfect for using indoors.
Standing or Hanging
A standing or hanging vertical banner will determine which mounting method is used for your banner. There are many different mounting methods for your banner.. Standing X-Frame or Retractable banner stands are a unique way to present your business’s message. If a portable banner is what you need, using a retractable banner stand will let you carry your banner with you. Check out our page on banner stands for different banner mounting options.
Single or Double Sided
Depending on your banner’s mounting style, a single-sided banner might be all that is necessary. If your banner is being hung on a wall, or is standing against a wall, a one-sided banner design will work perfectly for you. However, if you banner will be approached from opposite sides on a regular basis, a double-sided banner design will make sure your message is sent in every direction. Commonly, you see double-sided banners in outdoor applications like light pole banners, or sidewalk banners.
This will give you a little window into the mindset of a graphic designer. The visual hierarchy of a design is using color, emphasis, and size to draw attention to certain areas of the design first, or last. Usually, a call to action is the largest part of any design. Or a message you want your readers to remember, that should be the largest thing on the banner. Using size, color, and emphasis in your banner design will make it more effective at sending the message you want it to send.
What other companies say about vertical banners
Deciding which banner design to use can be a difficult process. Luckily, we've curated a list of the main things you need to consider when designing your vinyl banner.
Create your copy and design your banner graphics FIRST.